Mobile Has a New Plan: Free Netflix

T-Mobile adds in free Netflix for its unlimited family plans

Big Picture: T-Mobile will give its unlimited-data customers free Netflix, in what looks like a win for both companies.

Are there any caveats? . To qualify for the Netflix offer, customers must be on a T-Mobile ONE family plan with at least two lines, Legere said.

A content add-on from T-Mobile (rather than aggressive price promotion) leaves open the question of which carriers if any will seek to gain subscribers with discounted or subsidized iPhones.

How to I sign up? .

As usual in its marketing, T-Mobile positioned the new offer as a more savvy move than its competitors AT&T and Verizon.

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To attain that $9.99 worth of a Netflix Standard subscription, 2+ lines of T-Mobile ONE are required. Netflix subscriptions now cost $9.99 a month.

Of course, T-Mobile can't do this without Netflix. CEO John Legere introduced the "Netflix on Us" program while lampooning the competition in his hilarious v-log (below). If you already have Netflix, as surely most of you do at this point, T-Mobile will cover the cost of the subscription you're already paying - up to $120 per year. On the standard One plan, you'll get 480p video on cellular, and HD video on Wi-Fi and other internet connections. According to T-Mobile, during times of data congestion - say prime TV viewing time - the top 3 percent of data users ( 32GB a month) can expect to see "reduced speeds until next bill cycle".

So don't plan on seeing Netflix streamed to your phone with a whole lot of quality, under any circumstances.

T-Mobile customers expressed their understandable happiness on Twitter. The streaming-video provider has also forged accords with Comcast, the largest cable operator in the USA, and Liberty Global, Europe's largest cable company, to let users log in through their cable boxes. The Netflix promotion will begin on Tuesday, September 12. T-Mobile USA also made mention that "Like all plans, features may change or be discontinued at any time".

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