Sears is popping after saying it will sell appliances on Amazon

Sears appliances are now available

CEO Eddie Lampert said this will not only benefit Kenmore - a brand Sears had been rumored to be ready to sell as it has sold other old store brands - but its fix unit, Sears Home Services, and its Innovel Solutions logistics unit, which theoretically would deliver and install the products.

As an extra enticement for shoppers, Kenmore products listed on Amazon will integrate with popular voice-activated assistant Alexa.

The Kenmore Smart air conditioners with Alexa range in price from $379.99 to $739.99.

"The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.", Sears Holdings CEO Eddie Lampert said in a release.

Lampert says the move will "significantly expand" the availability of Kenmore appliances to US consumers.

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Linking its smart appliances with Alexa may also raise the company's visibility.

"At the same time, Sears Home Services and our Innovel Solutions unit will benefit from the relationship as more customers experience their quality services for Kenmore products purchased on Amazon.com", Lampert added.

"Alexa, tell Kenmore Smart to set my air conditioner to 70 degrees", Sears Holdings provides as an example in its announcement. However, the goal is to expand that to every home appliance in the company's line-up.

Sears' stock pared some of the early gains but was still up 14 percent, on track for its best day in about four months. The chain has considering selling additional lines, including its DieHard vehicle batteries and Kenmore appliances businesses, and is unloading its vast real estate holdings. The S&P 500 index is up almost 14% for the past year.

"This collaboration is the first of its kind for Kenmore, broadening its accessibility to the next generation of American families", Tom Park, who leads the Kenmore brand at Sears, said in a statement.

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