Bells Ring For Whole Foods and Amazon

Grocers facing a united Amazon-Whole Foods must adapt

The Amazon deal was struck after the companies agreed that John Mackey would remain Whole Foods' chief executive.

As Mackey tells it, it all started with a blind date six weeks ago, which was love at first sight. Amazon is buying Whole Foods in a stunning move that gives it hundreds of stores across the United States, a brand-new laboratory for radical retail experiments that could revolutionise the way people buy groceries.

Jeff Wilke, a top executive who leads Amazon's consumer business, also was at the town hall and echoed the idea that his company doesn't plan to undercut Whole Foods' quality standards.

An Amazon representative also declined to comment. There's no better company in the entire world for Whole Foods Market than this company right here. Amazon and Whole Foods have the combined power to engage in low cost pricing - something mom and pop shops certainly can't do.

Mackey was vague in responding to questions after his opening remarks, simply saying that Whole Foods will have to "evolve". People might look at a bricks and mortar Amazon store as a novelty but won't think twice about walking into a Whole Foods.

"Like an old traditional marriage, where there are all kinds of rules and chaperones, we can't consummate the marriage until we're officially hooked up", he said. "They will push pretty heavily to integrate Whole Foods with Amazon, I'm sure there'll be Prime rewards for shopping at Whole Foods", Barnett says".

Grocers facing a united Amazon-Whole Foods must adapt

"I think retailers are going to have to bring a lot of excitement to the store", said Stew Leonard Jr., CEO of Stew Leonard's, a grocery chain with five locations in CT and NY. "We're gonna become as customer-centric as Amazon", he said.

But Short and others noted that even if Whole Foods gets an alternative offer, the other suitor will be hard-pressed to win a bidding war against Amazon, whose deep pockets include having a total stock-market value of $475 billion. "This is not a Tinder relationship.I got a feeling I'm off script". "Additionally, over the past year, Whole Foods has also pushed their private label offering, especially with the roll out of their spin-off store 365 by Whole Foods".

Culpepper, who owns Kroger Co shares, said Kroger is the company that would be most likely improve Whole Foods' efficiency, but that it would have difficulty matching Amazon's cash offer.

It's too soon to say what Amazon officially plans to do with Whole Foods, but rumors have been circling and experts have a few predictions.

The technology giant has been testing a cashier-less convenience store in Seattle where sensors track the items that shoppers put in baskets.

Whole Foods recently overhauled its board and redoubled cost-cutting efforts, seeking to change a high-price image that has tagged it with the nickname "Whole Paycheck".

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